Virtua was developing a new Health and Wellness Center in Washington Township. While partnering with the premier, New Jersey-based healthcare and hospital system, a friendly and informative marketing plan was created to introduce their beautiful new 240,000 square foot facility to the public. The “Health. Life. Virtua.” position communicated the everyday utility of the center. Focusing on its identity as a one-stop destination — an Immediate Care facility, fitness center, and spa — a personal yet community-centric message was broadcast. The result was a strong brand awareness in the region, as evidenced with the Health and Wellness Center opening to great fanfare.