Heroes come in all shapes and sizes. So do biopharmaceutical companies. So does illness. Committed to developing and commercializing innovative products that address unmet medical needs, ViroPharma wanted to differentiate itself from the pack with a strategic position for their annual report. The “Unsung Hero,” annual report was born — a unique expression that celebrated the inspiring patients, doctors, and scientists the company worked with over the years. The piece served as one of ViroPharma’s most important strategic communication tools.