Tremor Media, a digital video technology company who acquired its largest competitor ScanScout in 2010, was renamed Tremor Video, and became the new leader in the area of online video advertising. With the new acquisition came the ability to provide national advertisers with emotionally powerful video ads in a safe online environment, all while delivering precise metrics of engagement rates. Tremor Video needed a new identity and value proposition to capture their new brand and the attention of media buyers. The brand that was developed portrayed the dynamic spirit of the newly formed company, and differentiated Tremor Video from the field of competitors. The tagline, “Watch It Work,” deftly promised the combination of “magic and metrics” media buyers were looking for. The Tremor Video brand successfully launched in mid–town Manhattan among a sea of influencers, and closed the gap between itself and Hulu.

CLIENT  Tremor Video

ROLE  Art Director / Designer