TRADEWX

AccuWeather and Cantor Exchange joined forces to create a financial marketplace connecting like-minded people who want to protect themselves against weather-related risks. The AccuWeather design team took lead in developing the name,
branding, and color palette for TradeWX, while consulting with Canadian-based agency, Fuel, who designed and developed the website. Gradients relating to severe weather were utilized throughout the branding and a simple icon system was developed to help explain complicated topics related to the weather futures market.

CLIENT  AccuWeather, Cantor Exchange

ROLE  Art Director / Designer

AWARDS  CP2 Bracket Awards Winner