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TAPROOT KITCHEN

AccuWeather participates in the CP2 BrandAid event each year, where designers donate their time to reimagine a new brand identity for a non-profit organization from the Central Pennsylvania area. Taproot Kitchen is a culinary venture whose main ingredients are people and produce: Adults with autism and intellectual disabilities and fresh food gleaned from local farms. Taproot Kitchen was the winner of the BrandAid contest and the AccuWeather Design Team developed several submissions. This identity strives to represent the main ingredients of Taproot Kitchen: Engaging and employing people with ID in the culinary arts and gleaning unharvested food to create artisan dishes.

CLIENT  Taproot Kitchen

ROLE  Art Director / Designer

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