Nuna, a leading retailer in high-end baby gear, was looking for a unique way to tell their story and stand out amongst competitors in the crowded baby gear market. The solution was to develop a language and visual system that captures the energy and child-like wonder babies and children bring to our world. The high impact system consisted of vibrant colors that popped against black and white photography showcasing real world situations and playful brand language and product names parents could relate to, all while keeping an upscale feel. These are products parents will be proud to showcase in their homes, not because they have to, but because they want to.

CLIENT  Nuna

ROLE  Art Director / Designer