AccuWeather's mission is to protect people, property, and profits. Executives at AccuWeather developed this whitepaper as a way to discuss innovative and future-thinking concepts for protecting humanity from the impacts of weather across the globe. A bold design was developed to match the bold concepts introduced. Editorial style photography reveals the true impact weather can have on humanity, large callouts emphasize the urgent nature of the discussion, and the intense yellow color, often seen in weather radar, serves as a visual warning to readers.

CLIENT  AccuWeather

ROLE  Art Director / Designer